Well rounded direct channel talent is hard to find and keep. Our talented team of wine industry professionals have marketing and technical expertise in many fields to help your direct channel grow and we can assist your winery with any level of service you need. Our services include: Website/E-Commerce Store Management: Assist with website pre-launch or re-design efforts Add/change/delete content, products and categories, trade related items, etc. Manage stock reports and online inventories. Assist with self fulfillment or fulfillment house order issues. E-mail Marketing Management: Create and maintain annual email marketing calendar or work with client’s existing e-mail marketing calendar   and marketing efforts to ensure consistent execution of e-mail campaigns and other promotional efforts. Create email blasts including layout, images and copy using in house platform or 3rd party (Vertical Response, Constant Contact, etc.) Send the email blasts and manage replies and bounces. Attempt to update bounced emails. Create reports analyzing the results of the email blasts. Wine Club Management: Send pre-shipment email to members for each club shipment Assist with inventory and fulfillment house processing (as needed) Process Wine Club credit card batches. Run declined credit card reports and alert customers via email/phone/mail Create shipment file and tasting room pickup lists as needed. Follow up with pickup members to ensure timely pickup of orders. Handle returns and re-shipments. Customer Email and Phone support Allocation Management: Create allocation season task list and calendar Mail and email copywriting, database management, printing, mailing Setting allocation packages and assign allocation tiers Manage email schedule during allocation season Process orders and assist with customer phone and email support. Marketing and Business Development: Seek out new online business development opportunities and assist with current programs. Assist with creating promotions for both tasting room and online to increase mailing list and sales. Post and maintain events and link outs to industry related sites (ie. Local Wine Events, SocialDomain, etc) Assist with Search Engine Optimization SEO, SEM and Social Networking efforts Google Analytics Tracking and Analysis